The Big Media Reformist cont.

This is an excerpt from the Media Reform Network, mediareform.net for more information. The statement is often made that the U.S. media system offers the best of all possible worlds in terms of serving audiences. However, over the past half century, as the bottom line operating mode of the predominantly commercial system has intensified and public interest components have been dismantled, many government representatives, citizens' groups, academics, and concerned individuals have become involved in the movement to reform the system. A belief that broadcasters who use the public airwaves should be required to serve the public interest is at the root of the media reform movement.

This is more in response to the second question posed about media reformists, what issue are their or projects in the works: Some media activists are engaged in media literacy education, or training people how to interpret media with a critical eye; others produce and build networks for distribution of alternative media. Media reformists focus on bringing public pressure to bear on media outlets and owners, as well as government bodies and agencies, to create changes that will serve to enhance the democracy and diversity of the mass media public sphere.